Long Tail

The theory of long tail is nothing new: as Chris pointed out, our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Chris explains perfectly in his book and in his blogs how you can take advantage of this and find very productive niches. The name of the book called "The Long Tail: Why the Future of Business is  Selling Less of More"

This is especially true in telecoms and in our market. Tel3Advantage service is used by people who make calls to more than 100 different countries every day. Considering each country has multiple detailed regions, such as city and mobile rate breakdowns, we are talking about hundreds of different products that you are promoting and selling.

The increase in importance of the long tail, which is fueled by diversity of the American population along with the affordable cost to make phone calls to any other country in the world, affects any marketing effort as well. While you can mainly concentrate on top popular destinations in your marketing plan, it also brings an opportunity to leverage the new niches in the long tail. We do consistently work to make the rates better not just for the top destinations but also for the long tail where you can target also these niches and get the best return for your each dollar spend!

Here you can find the new rate decreases for the long tail. All rates mentioned here are one of the best rates in the market. You can enlarge the table by clicking on the image. For the full list of our rates, please visit our "Rates" page in Tel3Advantage website.