Leaders vs Followers

It is good to be the leader in any market for many reasons but mainly you create a brand that is associated with trust, growth and progress. You can lead the market by reaching out to your existing customers and offer new value added features, or by tapping into new markets with your existing service such as small to medium size businesses, the long tail or many other niches...

Couple days ago, one of our competitors started a campaign following our footsteps... The company decreased their rates for the long tail, for certain regions as we did about a month ago. The competition is good for the customers, and believe it or not, it is also good for us! We have to be always sharp, not just quick to respond, but more importantly to lead and offer even better more convenient features to our customers to earn their business. This move is not the first one and it will definitely not be the last, but  we are proud to lead the market and we will continue to do so...

We are having our best month overall in June, when compared to last two years and this gives us more confidence on our new projects and vision.