MSNBC published an article about Google TV Ads integrating new video creating technology to offer affordable TV advertising. Since Tel3Advantage has or can provide you with a TV ad, and you can have your own pesronalized copy for $150, I thought it would be a good opportunity for you to utilize Google TV Ads in your advertising efforts.
Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising. you can launch a national television ad campaign right from your existing Google Adwords account. Google TV Ads provides you with a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV Advertising.
Here are some important notes about the TV ad history before I jump to the benefits:
- TV has 98% reach in the USA
- Over 112 million households watch TV
- The TV ad business is a $26.9 billion industry
Benefits to Advertisers:
Greater Flexibility - Google's all-digital, user friendly interface allows you to launch and manage your Tv ad campaigns in minutes. You can choose the networks that are right for you and learn what's working with viewers.
More Accountability - With auction based pricing system you can choose the maximum CPM that you are willing to pay and only pay for impressions delivered to your ad.
Better Measurement - Second by second data from millions of anonymized set-top-boxes gives you insight into the viewership of previouslyunmeasured niche networks, allowing you to unlock the value of TV's long tail.
Google TV Ads hold online webinars led by adwords and TV advertising specialists covering tips on how to drive more web traffic and increase sales volume, turning TV viewers into your customers.
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