Personal Website Rate Updates

In an effort to make sure that we are providing our customers with the most accurate and up to date rate information we ask that all agents review their personal websites and make sure that the rates currently being displayed are accurate. If you are not sure what changes have been made you can review the agent blog or request a copy of the current rate sheet from Agent Relations.

New Triple Promotion Marketing Material

Tel3Advantage will now provide our agents with new Triple Promo Plan banners to assist you in your advertising campaigns. The new marketing material will now be available in your Agent Back Office under the Marketing Resources banners section. Please review our new material and let us know what you think.We look forward to your feedback!

MetroPCS Introduces BlackBerry w/$50 Unlimited Plan

This is great news for all of us, because it certainly expedites the penetration of Smart phones into the mass market, and we have a great solution for international calling service for any BlackBerry owner. That means it's the first smart phone from the Cricket, Metro, and Boost Mobile unlimited, no-contract group, and the price is fully half of what Sprint is charging for the same thing via their Simply Everything plan.

It is a limited launch by MetroPCS now but definitely a good move. The service will be available in certain areas like Greater Miami/Ft. Lauderdale, Tampa, Orlando, Jacksonville, Atlanta, Detroit, Dallas, Los Angeles, San Francisco and Sacramento.

This also means another opportunity for you to target these MetroPCS locations and promote Tel3 Mobile plan and Agent Store program for them to sign up with your promo code as individual stores for a product that is a complimentary service to what they are already selling. 

St. Patrick's Day Promotion

 Beginning March 12th- March 18^th Tel3Advantage will introduce its St. Patrick’s Day Double the Free Minutes Signup Promotion. Any customer signing up for new service during this special promotion will receive up to 946 free minutes. Take advantage of this promotion and give your customers the ability to save some green this St Patrick’s Day by signing up with Tel3Advantage!

 

How to identify the top websites to target for your specific campaign?

Thanks to Google, we have many free tools available at our disposal. Google Ad Planner is one of them. It helps you identify the top websites that matches exactly the same content and message of your campaign. Furthermore, it tells you if that website is within the Google Content Network which makes your life even easier since you can start a campaign with Google within 15 minutes not just for search but also for Content Network.

Here is a very good reference to more information about Google Ad Planner by fellow Evangelist Avinash!

Once you are in, (all you have to do is to login with your free Google account credentials) You can begin a research to identify the websites. Then you'll need to define the geographic and demographics of your potential customers and the tool filters down the relevant websites. By taking one more step you can even drill down more by adding filters to your target group, such as "find audience" matching a certain website visited or searched a certain keyword.

Let me give you an example; If you want to create a campaign for Peruvians, you can easily identify which websites the Peruvians and/or the people who are calling Peru from US, are visiting in US. This information is very valuable since you have a very targeted audience that you can start your campaign for.  The simple way to filter for this group is first to search google for the major news sources in Peru since news sources are the high traffic website for any native countrymen: e.g. "Peru news". Select the top results such as "peruviantimes.com, livinginperu.com/news" and enter them in Google Ad Planner as "sites visited".

Plus also add the relevant keywords such as "call peru", "international calling peru", etc where it says "the keywords searched". There you go; you have a very relevant audience that has the exact geographical and demographic segmentation and has visited the news websites of Peru and/or searched the relevant keywords to make a call to Peru.

Google Ad Planner gives you all the website information along with how significant the audience for each website is and if the website belongs to Google Content Network or not. You can export the list if you want and the best part is that it takes only 5-10 mins to do the initial study. To make your campaign more relevant, you may want to spend more time on the long tail keywords and other relevant websites.