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With the May Madness Agent Promotion just days away, you can now keep track of your direct signups and direct signup revenue by logging into your agent backoffice and reviewing your total signup commission report. On the bottom of the report summary box you will see your direct signups and direct signup revenue in the section marked Total Level 0 Charges. Take advantage of the May Madness Agent Promotion and lets make May a month to remember.
Twitter is getting a lot of buzz now, especially after growing more than 130% in the month of March. Thanks to CNN and Kutcher, the growth is expected to be also very significant in April. There are already 14 million unique users in Twitter per compete.com.
“Twitter lets people know what’s going on about things they care about instantly, as it happens,” Evan Williams, Twitter’s CEO, told The New York Times. “In the best cases, Twitter makes people smarter and faster and more efficient.”
It is not just the numbers that is impressive, it is how influential it has become over the last couple months. There are many stories that breaks first in Twitter than any other media, and people connecting real time together.
There are still many discussion going on whether or not the microblogging service makes a useful business tool. However, one thing is indisputable that Twitter is gaining a lot of attraction among early adopters and influential people, so it is worthy to take a close eye on this amazing new platform.
A survey of Twitter users from MarketingProfs tells that on a scale from 1 to 5 (with 1 for strongly disagree and 5 and for strongly agree), the phrase “I find it exciting to learn new things from people” averaged a score of 4.65 and “I value getting information in a timely manner” averaged 4.58. It clearly shows that Twitter is not the best place to close a sales in one shot, but it is a very good tool to create credibility, expand your network and eventually increase your exposure which are key to any successful web entrepreneurs like you.
Below you can find couple interesting links for Twitter if you want to read more.
NYT article: How Twittering can help you at work
Measuring What Really Works on Twitter: Post Timing and Headlines
May is one of the most important months in Telecom as we all know and it is a very good time to focus on search marketing because we will help you earn more bucks on every dollar you spend this month.
Deidre introduced the agent promotion (May Madness) in her previous post. The main goal of this promotion is that you will earn on average about 30% extra on every dollar you spend during May as long as you meet the threshold.
We know, that the success of the campaigns lie mainly on the product offering to customers, so as we did last year, we are also introducing "Double the Free Minute" for the customers for 10 days, because we know, there was about 20-25% increase in conversion with this campaign. However, we wanted to give you alternatives so that you can test which campaign would work better, double free minutes or triple promotion. Do not forget the new free trial offer as well. We will customize the landing pages with Mother's Day messages so you can test each one and continue with the offer that converts better. Most of you had a very good success with Triple pages, so it is a very good time to see which offer beats which.
Third aspect is the existing customers. We are working on a diligent study now with three goals in mind to have a very positive leverage and impact again as we had in April. First goal is again to show our appreciation to our most valued and long term customers, second goal is to give our users some incentive to increase the usage of some of our very valuable features (that are not commonly known to all) and third one is reach out lost customers to bring them back. This campaign will help you increase your recharge commissions and eventually your return on your acquisition campaigns.
All these efforts will help you so it is a good time to start planning new ways of marketing Tel3 and its products. All your feedback is welcome as always.
Remember, the more revenue you bring in, the more benefit you will get from all these campaigns.
May Madness Agent Promotion
With great anticipation, Tel3Advantage introduces its second annual May Madness Agent Promotion. Beginning May 1st-31st agents will be rewarded based on the amount of signup revenue you bring in for the month.
Allow your customers to tell that special someone in their lives Happy Mother's Day while reaping the benefits of the May Madness Agent Promotion.
Mothers Day Customer Signup Promotion
Between May1st-10th all new customers signing up at Tel3advantage.com will be eligible to receive Double the Free Minutes. Customers can also benefit from our latest Triple Promotion Offer.
Recharge Promotions
In the month of May various Recharge Promotions will be launched for our existing customers.
There is a new look and functionality for the Free Trial Program page. You can now promote the new page and create new campaigns. Remember that during the free trial, customers will have access to a limited version of the back office which is designed to give more information to the user. Take a look at the new Free Trial page and let us know what you think.
We had a very successful recharge campaign in the last five days, one of the most successful one in years. Our agents will see a significant increase in their customer's recharges for the last week and this week. What is the recipe? simply, be kind and design an efficient email campaign.
Be kind: generosity always pays off. We knew that our customers would talk a lot during the Easter time, so we wanted to give them a gift from us and they can get the benefit immediately. We prepared a very simple to the point email design without any distraction and had a simple subject line. Hence the open rate was around 30% (which is not bad) and the response rate was very high.
Furthermore, we also knew that this campaign would generate extra commission revenue for our agents, so it was kind of our "thank you" for them for working with us all these years...
Efficiency: we do more than a dozen recharge campaigns from time to time a year to provide some discounts to our existing customers, and we have a good knowledge of all indicators and expectation on how each segment will react to any campaign. Any email campaign can become successful if two indicators work for you, first one is the Leverage and the second one is the Impact.
There are many challenges in email campaigns, the main one is that if you will have a positive return or not. Although the cost of sending email is nearly zero, there are other items in consideration of the cost such as given credits etc. So, what I call as leverage is how much revenue you generate for one dollar spend. If your leverage is higher than 5-6 you are in good shape (depending on the industry).
But that is not enough, because most of the time you might have a significant leverage (because your cost is nearly zero), but if your impact, an indication of how much revenue you generated is low, still your campaign might not succeed.
The best result happens when you have a balance of high leverage and impact. It is mainly a numbers game, you will need to sub-segment your target base, predict the expected open rate, response rate and formulate your offer accordingly to get the maximum effect with high leverage and impact at the same time. We did it successfully with this campaign and we will continue doing these campaigns going forward.
To celebrate Easter, we launched a Recharge Promotion between April 9th and April 14th for our existing customers and we are experiencing great results. With this recharge promotion customers can enjoy up to 20% discount on their recharges while you benefit from more recharge commissions.
Another excellent post by Avinash to explain the wonders of Google's relatively new tool for keyword search, which is called Search Based Keyword Tool (SbKT). Google is doing a great job by offering many free tools for advertisers like you to improve your efficiency which will grow the pie. Please read Avinash's post to learn all the details on how to use the tool.
Avinash taps into an interesting point which is concentrating on Long Tail of keywords. The long tail consists of many more keywords with less traffic. It means, less competition and less cost per click. In SEM, there are two very important tasks; 1. finding relevant keywords and hence customers via search engines 2. sending them to a relevant landing page with the same scent of the message on the keyword.
You can apply the tool on your website, or on ours or on your competitors to find the most relevant keywords. There are some limitations on the output if you apply it to a domain name that is not related to your adwords accounts, but hey, still you can get many keyword ideas.
With all the keywords, you then need to identify all the most relevant landing pages to send the traffic to. By the way, SbKT is taken care of that for your own domain as well. Today 90% of the time spent on SEM is on finding keyword, however, finding the relevant landing page is as important as the keyword itself.
You can search your Tel3Advantage agent back office for many different landing pages based on your targeting keywords, such as individual countries, or region based, for cell phone users, for different ethnic groups or talk to us if you have any specific requests.
