I wanted to share with you some information and links about the Online Ad Networks. For online statistics, I have high trust on eMarketer because of their methodology. eMarketer itself doesn't do any research but they take all available market research papers out in the market and come up with an average statistics for each topic which makes them more reliable than individual reports.
Basic explanation of ad networks is that they are the intermediary companies who sell the excess inventory on the publishers website to advertisers at a reasonable price. Here you can get more detailed information about the ad networks and how they work.
According to a worldwide study by Econsultancy and the Rubicon Project, the main benefits of using ad networks for advertisers are increased reach, flexible payment models and lower costs.
The main challenge of the ad networks is the ad placement. Advertisers don't have control on where the ad will show up (because you are buying a lump sum inventory) and it may change the effectiveness of the campaign. Eventually it all comes down to ROI, but one thing is certain, everyday the spending on ad networks is increasing and this channel is something that certainly deserves a close look by any agent/affiliate.
There are many types of Ad Networks, including mobile platforms like Admob, content networks like GoogleAdSense, video platforms/channels like Videoegg and many others on each niche markets.
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