As you all know, Tel3Advantage Plans enable Military Personnel to call back USA from the U.S. Military Bases with the domestic rate of 1.9¢/min. Compared to AT&T's and MCI's rate of 5¢/min on a DSN (Defense System Network). They can stay in touch with family and friends when deployed to forward locations, even in Iraq and Afghanistan. This low rate also makes it affordable for families at home in USA to keep in touch with loved ones.
Since, we recently have received positive feedback about our service from Military Personnel in U.S. bases, I wanted to give you an insight of this huge market you might want to target.
- The Military Market is a large, isolated, family-oriented community with disposable income.
- Many service men and women's daily lives are like civilians'. THe regular "on-duty" day is estimated at nine hours.
- Nearly half of all spouses don't work outside of the home, leaving them with free time to participate in 'civilian' activities.
- By targeting active duty personnel and their families, you will reach more than 1.1 million women. There are more than 200,000 women in active duty. Active duty personnel are married to 650,000 female spouses.
- Over 93% have computers and Internet access. Military personnel are active Internet users. Nealy half report spends 1-2 hours on-line each day at home.
- More than 50% of personnel listen to one or more hours of radio per day. Most listening occurs while driving.
- Nearly all domestic personnel have a TV in their household.
- 30% of domestic personnel watch 4-6 hours of TV per day and 76% subscribe to cable television.
Source: Armed Forces Communications Military Readership Survey 2000
Source: DoD 2000 Demographics Profile of the Military Community
Sources: AAFES and NEXCOM 2000 Annual Reports, Armed Forces Communications Military Readership Survey 2000
Below are some web sites you can use to target Military Personnel and their families:
http://www.militarymediainc.com/
http://www.baseops.net/marketplace/
http://www.militarymarket.com/
http://www.armytimes.com/
http://www.militarytimes.com/
http://www.navytimes.com/
http://www.airforcetimes.com/
http://www.marinecorpstimes.com/
We will be working on a dedicated landing page for you to target Military Personnel and a set of banners. Please contact us if you need additional marketing materials.
