Update on "The Best Soccer Fan Sweepstakes"

First, I want to congratulate all the fans supporting the teams qualified for Quarter Finals in the World Cup. The Best Soccer Fan sweepstakes is reaching the full speed towards the final and we have received a lot of votes.

Over 1000 entries to the sweepstakes   

Over 200 entries with promo codes 

We will send them special sign up incentive offers after the sweepstakes to turn them into your Tel3Advantage customers.

 

I also should remind you the power of Social Network Marketingand how great it is to promote your brand. There is a Great chance to increase awareness in Facebook. Currently Tel3Advantage receives over 1000 unique visitors coming from Facebook weekly.

The Best Soccer Fans Sweepstakes

To celebrate the World cup 2010, Tel3Advantage launched sweepstakes for existing and potential customers through July 11th.

9 lucky winners will get FREE International long distance service for until the end of 2010 to call the country you select during the Sweepstakes entry. Anytime, anywhere in the US and Canada, from any phone they can make International calls FREE (up to $500 in retail value) in 2010. The total FREEminutes are limited to $500 in value per person.Also, Tel3Advantage will decrease its rates by 10% for all August for the Country that gets the most votes during Sweepstakes.

In summary, our goals from this sweepstakes are:

1. To increase the word of mouth by adding a viral twist
2. To generate leads with your promo code
3. Increase activity with interaction and engagement with existing customers

Create the Buzz

We tailored this sweepstakes to suit the best for Social Networks. Since the key for Social Network Marketing is to approach with the attitude of giving rather than receiving, our sweepstakes prize will do the job. Chance of winning $500 value of free talk time throughout the year is simply a viral killer for Social Networks.

Generate leads with your promo code

Yes! You can bring leads with your promo code and we will send them sign up incentive offers after the sweepstakes to turn them into your Tel3Advantage customers. The best part is you can use the power of Social Network which is a powerful medium for Viral Marketing. 

Below are the web sites, tools, widgets you can use to promote "The Best Soccer Fans" sweepstakes:

Landing Page

We created a landing page for this sweepstakes and purchased a domain www.thebestsoccerfans.com. When you land on this page, you will see the link will convert to a tel3advantage sub domain and available for the customization with your agent promo code. You can promote this web site through traditional online advertising methods as well as email marketing, different forms of social media etc. Check out your link below: http://www.tel3advantage.com/content/bestsoccerfans.jsp?agentnumber=PROMOCODE

Web Site Widget

You can add the code below on your web site and a bottom bar will appear linking the micro web site where the entry form of the sweepstakes is completed.

<script type="text/javascript" src="http://wildfireapp.com/website/302/companies/64168/widget_loader.js"></script>

Embed Sweepstakes via Twitter on your Web Site

You might want to embed the direct entry form (Twitter Style) on you page by adding the code below. You can simply tweet your sweepstakes page.

<iframe frameborder="0" height="700" width="900" src="http://wildfireapp.com/twitter/233/contests/38641"> iframe> 

Share with Facebook

Among all, my personal favorite is via Facebook. This method is very easy and more effective on tracking your agent promo code.

1. Visit your agent page (make sure your promo code appears)
2. Click on sweepstakes banner or visit www.thebestsoccerfans.com
3. Click on share
4. Select Facebook
5. Log in (skip if you’ve already logged in)
6. Post message to your Facebook account (link will have promo code)

Virally the sweepstakes link with your promo code can be shared easily by Facebook send sweepstakes invitation.

We are very excited with the World Cup 2010 and our sweepstakes. Please contact me at 800 330 6774 or omer.pulatkan@tel3advantage.com.

Social Network Marketing

Most successful Internet Marketers today are using Social Network Marketing as an effective way to promote. Social Networking started years ago as a way for people to make friends and stay in touch with others of similar interests via the Internet. Over time, it has become an excellent way for businesses to make targeted immediate contact with the masses.

You don't want to enter Social Networking for the sole purpose of selling. Your goal is to develop a name for yourself by attraction marketing. The real key is top approach with the attitude of giving rather than receiving. Once an audience of followers has been established, it is then ethical to passively promote and market your business interests. Social media is a "Pull" medium not "Push". People don't care what you know until they know what you care.

You can see the unique visitor traffic for Facebook and Twitter. Facebook has been receiving more than 100    million unique visitor traffic daily. Tel3Advantage also receives some traffic from Facebook through couple agent web sites. Our agent base didn't start using these platforms widely.

Facebook Fan Page

If you want to network and promote yourself, business or organization, then creating a Facebook Fan Page is the best way to do this. It is a simple process starts with selecting a name then answering some questions to complete.

Making the fan page interactive and graphically appealing are two most important ways to attract new fans.   Making it interactive can easily be done with Facebook's application directory. Give it some personality, by making it attractive. Give your page some flare with a graphic link, a banner promoting a contest, or a sweepstakes. It doesn't cost anything. Keep it fresh and new.

Facebook Ads

Driving traffic through Facebook Ads is also very popular. Facebook can easily send you thousands of targeted visitors. You can reach 400 million Facebook users by Facebook Ads. You can attach Social actions to your ads to increase relevance and create demand.

Creating your Facebook Ad is very simple. You can quickly create image and text based ads. You can advertise your own web page or event. You can choose to pay CPC or CPM formats. You will have the tools to optimize your ads. You can track your progress with real time reports, make modifications on your ad to maximize results.

4 Steps to Facebook Ad

1. Design your ad with a link, title and image.
2. Select your target audience
3. Set up your daily budget and schedule
4. Review and place the order

 

Fun ways to improve the CTR

Traditionally Facebook Ad click through rates are low but cheaper than other forms online advertising. But there ar ways to improve this. Taylor Pratt from Raven Internet Marketing Tools managed to increase company's contest ad CTR by 300% by applying one rule. "People love fun on Social Networks."  See the below "before and after" ads to seize the fun message.