Social Network Marketing
Most successful Internet Marketers today are using Social Network Marketing as an effective way to promote. Social Networking started years ago as a way for people to make friends and stay in touch with others of similar interests via the Internet. Over time, it has become an excellent way for businesses to make targeted immediate contact with the masses.
You don't want to enter Social Networking for the sole purpose of selling. Your goal is to develop a name for yourself by attraction marketing. The real key is top approach with the attitude of giving rather than receiving. Once an audience of followers has been established, it is then ethical to passively promote and market your business interests. Social media is a "Pull" medium not "Push". People don't care what you know until they know what you care.
You can see the unique visitor traffic for Facebook and Twitter. Facebook has been receiving more than 100 million unique visitor traffic daily. Tel3Advantage also receives some traffic from Facebook through couple agent web sites. Our agent base didn't start using these platforms widely.
Facebook Fan Page
If you want to network and promote yourself, business or organization, then creating a Facebook Fan Page is the best way to do this. It is a simple process starts with selecting a name then answering some questions to complete.
Making the fan page interactive and graphically appealing are two most important ways to attract new fans. Making it interactive can easily be done with Facebook's application directory. Give it some personality, by making it attractive. Give your page some flare with a graphic link, a banner promoting a contest, or a sweepstakes. It doesn't cost anything. Keep it fresh and new.
Facebook Ads
Driving traffic through Facebook Ads is also very popular. Facebook can easily send you thousands of targeted visitors. You can reach 400 million Facebook users by Facebook Ads. You can attach Social actions to your ads to increase relevance and create demand.
Creating your Facebook Ad is very simple. You can quickly create image and text based ads. You can advertise your own web page or event. You can choose to pay CPC or CPM formats. You will have the tools to optimize your ads. You can track your progress with real time reports, make modifications on your ad to maximize results.
- Design your ad with a link, title and image.
- Select your target audience
- Set up your daily budget and schedule
- Review and place the order
Fun ways to improve the CTR
Traditionally Facebook Ad click through rates are low but cheaper than other forms online advertising. But there ar ways to improve this. Taylor Pratt from Raven Internet Marketing Tools managed to increase company's contest ad CTR by 300% by applying one rule. "People love fun on Social Networks." See the below "before and after" ads to seize the fun message.
