Persona Analysis

In today's customer care, it's very important to know your customers' behavior. We conducted an analysis to determine what are the customers' needs based on different segments so that we target accordingly.

After  interviewing call center representatives and reviewing 3000 survey results and web feedbacks, we saw significant results regarding the customer persona. We identified 6 segments. We selected 2 major attributes (usage and engagement).

To summarize the customer behavior, we created the "Persona Analysis White Paper". To get a PDF copy of the white paper please contact me at agentrelations@tel3advantage.com